Ilana Friedman and Ingrid De La O are taking the wellness industry by storm with TUSOL, A new line of nutrient-dense, scientifically formulated smoothies that promote health on a cellular level
They co-founded TUSOL in Malibu in 2018. llana previously worked at The French Laundry, a three Michelin star restaurant in the Napa Valley, as well as Meadowood, one of the top resorts in the world.
Ilana met Ingrid earlier that year in Malibu, where Ingrid was creating powerful customized smoothies for private clientele. Each elixir had specific properties: some boosted serotonin (the happiness neurotransmitter), while others provided the body with every amino acid it needs (to support cognition and organ function).
Ingrid had healed her own post-partum depression and Crohn’s Disease through a clean lifestyle that revolved around these smoothies and was on a mission to similarly optimize the lives of others. Ilana wanted to leave the high-end restaurant industry, which prioritizes the fine dining experience over other factors and focus instead on food as a means to longevity, wellness, and happiness.
Between llana’s luxury experience and Ingrid’s practical experience, TUSOL was born of their mutual fascination with the body’s natural ability to quickly self-heal with the right nutrition. Literally, TUSOL means “Your Sun” in Spanish—the sun within you, the energy that fuels you. It also means “Two Souls,” the bonds of a friendship that turned into a commitment to raising the human spirit through deep, personalized, practical nutrition and lifestyle.
Ilana Freidman’s passion for wellness began while running a weekly Farmers Market on her college campus — UC Berkeley. Through developing relationships with local growers and purveyors and sharing their organic produce with the community, Ilana witnessed firsthand the relationship between proper nutrition and an elevated sense of well-being.
After graduation, Ilana returned to LA to establish a non-profit organization that connected at-risk teens in Boyle Heights with local farms and chefs to teach them how to incorporate healthy food into their daily lives. Farming practices and nutrient quality were of the utmost importance, as she learned to value the connection between proper nutrition and overall health.
Ingrid De La O believes that health should be happiness – an internal garden cultivated by you. It took her years to understand this as she struggled with Crohn’s Disease and post-partum depression. Ingrid’s journey to better understand and connect with her body began upon the realization that the search for happiness is not an external pursuit, but rather must begin with an internal removal of the rubble that had caused our joy to fade. The next step after removing the rubble is to accept and love what she found and let others see her happiness shine from within.
[3:23] My man crush and working at The French Laundry
[5:56] Ingrid’s experience with Crohn’s disease
[10:59] Controlling inflammation with superfoods
[25:40] Ilana’s transition from French Laundry to the health industry
[34:00] The beginning of Tusol Wellness
[37:45] Sourcing the ingredients for the Tusol Smoothies
[45:19] Coming up with the unique formulations
[51:42] Expanding the product line into other amazing meal replacement packs
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