Keith Norris, Co-Founder of Paleo f(x), joins for a thoughtful conversation on psychedelics, what it's like to confront and overcome fear, and what it’s like to be in business with your significant other.
Keith Norris is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture. He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts of “proper exercise, stellar diet and lifestyle, and intelligent “hacks” and supplementation” forming the bedrock foundation for a long, healthy and prosperous life.
Keith, together with partner Mark Alexander, have molded Austin-based Efficient Exercise into one of the most highly regarded fitness venues in the nation. Keith’s mix of intelligent and highly effective exercise programming, coupled with Mark’s business savvy and proprietary equipment genius have made Efficient Exercise the preeminent wellness authority.
The very essence of Paleo f(x)™ is rooted in the idea of putting theory to practice; an idea that Keith is heavily invested in, having been blogging about these issues since early 2007. And his “30-thousand-foot view” for the Paleo f(x)™ enterprise serves as the movement’s guiding, north star.
And with a belief that intelligent “hacks” can help bridge the gap between our elegant evolutionary programming and sub-par environmental surroundings, Keith is continually ferreting out and backing the most promising of technological enhancements. As a founding partner of ID Life, Keith is helping to usher-in 21st century, optimal supplement dosing.
It might be said that Keith lives by the credo written by the Greek poet and soldier, Archilochus, over 2,600 years ago – “We do not rise to the level of our expectations. We fall to the level of our training”. And his vision for Paleo f(x)™ is that of a battle-tested warrior, preserving the right of everyone to fully, actively and enthusiastically engage in the human experience.
[4:41] Keith's love of the barbell
[15:21] Behind the curtains of the pharmaceutical industry
[20:37] What it's like to lose your nest egg, the 2008 Crash
[32:53] Starting Paleo FX
[53:27] Launching a successful business with your significant other
[1:05:58] Psychedelics and plant medicine
[1:22:20] Resolving male identity issues
[1:35:58] Paleo FX 2020
The Paleo Solution: The Original Human Diet by Robb Wolf
True Hallucinations by Terence McKenna
Food of the Gods by Terence McKenna
The Road by Cormac McCarthy
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