Frank Llosa discusses ketone esters, racemic versus non-racemic ketone salts, and why you should really pay attention to those terms on the label of exogenous ketones.
“It costs so much more to be non-racemic. They are going to put it on the package. They’re not going to accidentally sell you something that costs them 10 times more.”
Frank Llosa is the founder and CEO of KetoneAid – the same ketone ester company that raised over $150,000 on Indiegogo (5X their projected target!) to continue research on their ketone ester product. They had so many people pre-order the product, that they had to stop the offer. He got into the wide world of ketones after his wife’s godfather – the creator of the exogenous ketone Dr. Richard Veech tapped him on the shoulder.
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