Bisu CEO Daniel Maggs talks about the importance of capturing the highly-valuable data from our urine. Daniel explains the differences between ketones, tracking electrolytes and other biomarkers, and the advantages of looking at magnesium, sodium and potassium data. He shares his excitement for where home health and wellness is going in general.
Daniel Maggs is the Co-Founder and CEO of BISU. Bisu is a startup that helps people unlock the data in their urine to optimize their health and fitness and avoid chronic disease.
Daniel was previously a product manager, tech banker and lawyer. He is currently based in Japan and is fluent in Japanese.
Daniel spoke at the 2019 Biohacker Summit in Helsinki on theme of "biohacking in the bathroom".
Even though Daniel originally trained as a lawyer, he has worked super hard to understand the details around the health and wellness space. You will be surprised by his depth of knowledge and expertise, particularly as it relates to biomarker testing. He has built a pretty incredible team and works with some amazing advisors in the bio tracking industry.
[4:45] What is BISU
[6:46] Taking the leap from Investment Banking to Startups
[11:05] The idea behind BISU
[17:10] What urine can tell you about your health
[19:48] Biomarkers that are tracked with the device
[24:14] Dietary recommendations with BISU
[34:47] Feedback Loops and Integrations with other technologies
[40:13] Accuracy of collected data
[44:02] Winning Market Innovation Award
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