Protecting the Asset: A Conversation on Essentialism with Gregory McKeown

Boomer Anderson
June 23, 2020
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Have you felt overwhelm? Does perpetual distraction prevent you from doing your best work? Greg McKeown, author of the New York Times bestselling book Essentialism, discusses proven methods of selecting projects, protecting the asset, and how saying no leads to you being able to do your best work.

Who is Gregory McKeown?

Greg McKeown has dedicated his career to discovering why some people and teams break through to the next level—and others don’t.

The definitive treatment of this issue is addressed in McKeown’s New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less.  As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success.

McKeown is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar,, Symantec, Twitter, VMware and Yahoo!.

His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month.

McKeown has been interviewed on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Entrepreneur voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success.

Episode Transcript

[5:29] Defining Essentialism

[11:31] Saying No

[25:15] Defining what is essential to you

[28:51] The fear of missing out (FOMO)

[32:01] Framework for essential decision making

[38:22] Maintaining positivity in the family

[50:11] Strategic boundaries in life

[57:47] Tools to get you started with essentialism

[1:00:46] A day in the life of the essentialist

Greg McKeown
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